STORYTELLING SKILLS
-Marketing Strategy
-Data Analytics/Visualization
-Creative visual artistry
-Mixed media fluency
-Research & Interviewing
Door of Expression
Selected Storytelling Samples
NOTEABLE MARKETING PLAN
Purpose
-Create a marketing strategy to earn leadership support & financial backing for internal ideation app development
Design/Delivery
-1 week of strategy work
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Outcome
-Designed marketing strategy that contained a two-pronged approach: a plan to socialize the app within the internal team and a plan to market the app as the official design thinking enabler within the larger organization.
PROPOSAL STORYTELLING
Purpose
-Pitch for a Health/Life Sciences Digital Innovation Lab client proposal
Design/Delivery
-2 weeks of Innovation Lab design research
-1 week of thematic storytelling ideation
-2 weeks of growth strategy development
-1 week of visual story creation
-Final pitch presentation to client leadership
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Outcome
-Helped the team to win the work!
-Increased audience engagement & support
